Marketing a business or brand on any digital medium using digital technologies on the internet is Digital marketing. Combination of many strategies works for each business. We, at Infopine, map the right strategy that works for your line of business and target audience.
Search engine optimization (SEO)
Optimizing a website with great content and strategies to improve the search rankings is SEO. Content that is informative, answers queries and engages with your target audience is impressive. This kind of content is shared and can be linked to other websites. Page ranking and authority increases with improved content of your web pages. This brings your website on top of the search results when terms relating to your business are searched on any search engine.
At Infopine, we adopt the search engine algorithms as and when they change. We create quality content, do intelligent link building and take care of the smallest of detail to optimize your website for organic search.
Search engine marketing (SEM)
SEM drives traffic to your website by paid advertising. So, it is also called Paid search marketing. It has different models, platforms and tools.
Models are PPC (pay per click), CPC (cost per click) and CPM (cost per thousand impressions).
Google AdWords and Bing Ads for Google network and Yahoo network are the most popular platforms.
Display advertising, search retargeting & site remarketing, mobile marketing and paid social advertising are also included in SEM.
Social media optimization (SMO)
SMO is using popular social media platforms to promote and engage with audience. Tweaking content of your website and blogs to make it social media friendly, working on the website layout, embedding social media icons on the website for easy sharing are ways for social media optimization. We use social media effectively to build your brand as interaction with customers is direct, instant and timely.
Social networks such as Facebook, Twitter, YouTube and LinkedIn, websites such as Yelp, Foursquare, etc are used for engagement.
Social bookmarking, video and photo sharing websites encourage word of mouth. Wise usage of SMO has the potential to market faster and cover wider audience and increase word-of-mouth recommendations.
Content created for blogs through RSS and blog search engines is yet another way of social media optimization.
Social media marketing (SMM)
When paid advertising is done on social media platforms, it is social media marketing. SMO and SMM combined works well to create your brand, engage with audience, drives sales and thought leadership.
Our strategists work smart to employ varied social media strategies that work best for you. For our SEO services, we let our clients pay the last half of fee after they get to see the promised results.