Search engine marketing (SEM)

Search engine marketing is marketing a business using paid advertisement to make it appear on the search engine results page (SERP) for specific keywords relevant to the business. SEM is a very effective medium of marketing since it places the business right in front of the potential customers who are specifically looking out for it.

Our services include


Google AdWords enable the user to reach target markets through Google search engine and it's partner sites. Since Google is the most widely used search engine in the world and has over a million partners, user gets full value for the investment.

What do AdWords do?

AdWords increase brand awareness and drive quality traffic to your website.

How does it work?

Google's partner sites host an image ad or text that appears when a user has searched for keywords or phrases relating to your business/products/services. When viewer clicks on that particular image ad or text, viewer will be navigated to your website, or, calls you using click-to-call, you pay Google for that particular lead generated. The position of your ad being displayed is determined by maximum bid, your ad's click-through-rate and other factors that affect quality score.


Yahoo/MSN adCenter

Microsoft adCenter displays ads on Yahoo! and MSN networks. The purpose of these ads is the same as Google AdWords, to increase brand awareness and drive quality traffic to your website. Yahoo is the second most widely used search engine and Microsoft products' usage is increasing by the day. With this combination, the ads displayed have the potential to reach large audience. The position of your ad being displayed is the same as Google AdWords.


Why choose Infopine for SEM?

We don't have a set of plans to offer you because we have a session with our potential client to make sure we understand each other and the work before discussing pricing. So every customer has a unique requirement and a unique plan with pricing. You get to see how we are doing your work because we share all the reports with you. We don't bind you in any contract. You decide how long you wish to work with us.