Search engine optimization (SEO)

Search engine optimization (SEO) is optimizing the website for various metrics that enable search engines and people to easily reach the website. Optimization is done in order that the website naturally appears on top of the first page in the search engine results page (SERP) for the keywords relevant to the product/service of the website. As the number of people visiting your website increases, it results in business expansion, leads generation and brand building, resulting in higher profit for your business.

SEO is broken down into two basic areas

On-page optimization

It is essentially optimizing the entire website for different metrics to rank higher on the SERP and ensuring potential customers can read it easily. Only when on-page optimization is carried out correctly, off-page optimization can be done successfully. So it serves as a foundation for the SEO process.

The main factors of on-page optimization aren


Targeted keyword is smartly inserted in the title of the content in such a way that it conveys what the article is about, appears in the most frequently searched term on the search engines and most importantly, makes sense. After all, optimization is for the content to appear higher in search results so that people can read it easily.


Keywords may be inserted in the headings inside the content if it is required and makes sense. Headings are given more weightage compared to the other text in the content because they convey what the content is about.

URL structure

Simple, appropriately directed and inter-linked urls are one of the main metrics.

Image descriptions

Images inserted in the website are to be given descriptions appropriately so even those appear in the SERP. 'Alt text' is the technical term that content management system (CMS) use for this.

Page loading speed

The faster a page loads, the better the user experience.

Page content

Only when the content of the page is useful, meaningful, unique and fresh, other websites will want to link to your website and people will want to read it.

Good on-page SEO makes sure that search engines can index your web pages easily, navigate through the structure and content of your website and understand what your site is all about. This ranks your site accordingly.

Off-page optimization

Work done to increase the domain authority of your website is off-page optimization. This is mainly carried out by linking other websites to your website. Domains of similar or near most domain authority generally link to each other. Only when your website is optimized well by on-page SEO, domains with high authority will want to link to yours. This process is called link building.

Off-page optimization includes working on

All the work done outside your website to market your website is off-page optimization.

Link building:

This is the most important factor in off-page SEO. The impact of the links built and quality of links is taken into consideration, rather than the number of links built.

Factors that we look into while link building:

Mediums we use for link building

On-page and off-page optimization complement each other and cannot work without the other one. SEO is an organic way to rank your business on the search engines.

Benefits of SEO

How Infopine does SEO?

We work on all the aspects mentioned on this page to optimize your website using white-hat methods.

Why should you choose Infopine for SEO services?

We do what we say. Our clients have a clear picture of the activity plan and the possible results within the time frame mentioned, before we start to work together. No false promises.