Infopine

Social media optimization (SMO)

As the name suggests, social media optimization is optimizing the brand on social media platforms. There are innumerable social media platforms, but engaging on the top six platforms is the best – Facebook, Twitter, LinkedIn, YouTube, Instagram and Google+. Infopine is one of the numerous social media agencies in India but stands out for the kind of understanding it has for client's industry, audience and what would work best for them.

Facebook

Pages and groups can be created on Facebook to engage with customers and general audience. Company can create a Facebook page for it's business/product/service. We update your page with information, encourage feedback and post any other updates relevant to your industry. For brands, celebrities, fan page is created. Facebook allows unlimited fans and subscribers for fan pages. Facebook groups are used to engage in meaningful discussions. Photos and videos can also be shared and posted.

Twitter

Informative and catchy text-based posts within 140 characters are posted on Twitter handle. This popular and widely-used micro-blogging website has a lot of features for your website publicity. It builds network, enables information sharing and performing twitter analysis, which in turn improves your business.

LinkedIn

We create and manage a LinkedIn page for your company/business. Your official company page gives information about your company concisely and includes website address along with other contact details. We can add connections, participate in group discussions relevant to your industry to voice opinions and assist others in the group. Want to create a poll to know if users prefer that particular change to your product? We can do it on LinkedIn. Want to launch and promote events? We can do it on LinkedIn. Want to publish press release, share presentations and do lots of similar stuff to engage with people interested in your business? All can be done on this professional platform.

Instagram

Instagram, a photo & video sharing website/app has over 400 million monthly active users (as on April 2016). With increased mobile usage and access to mobile internet, the numbers have only been adding up. We create an Instagram account for your business and share pictures, stream videos and engage in discussions related to your business. Your profile's top posts are identified in different timeframe to re-strategize content decisions for even better results. Comments are replied to, hashtags monitored, user's locations tracked to engage in geo-specific marketing. Reports of your Instagram account are generated periodically to measure profile performance.

Google+

Google+ is a social networking owned and operated by Google. Every single post on Google+ is indexed by it's search engine (widely used world over) and available to appear in Search. We understand how Google works and modifies the strategies accordingly.

SMO benefits specific to Google+

Circles

Google+ allows us to create as many circles and add as many people in each. By this, we get to choose the kind of content to share to specific circles. When your content is repeatedly shared on relevant circles, it keeps reaching target audience who are genuinely interested in the product/service/discussion. This results in higher conversions and greater brand building.

Circles

Google+ allows us to create as many circles and add as many people in each. By this, we get to choose the kind of content to share to specific circles. When your content is repeatedly shared on relevant circles, it keeps reaching target audience who are genuinely interested in the product/service/discussion. This results in higher conversions and greater brand building.

Learning tool

Who doesn't want to get appropriate and timely information in hand without much effort put it? Google+ delivers just this. When you have the right people in the right circles, you get right information on time. We regularly post information pertaining to your business, and, industry at large. This engages users and widens the network.

Connect with people of similar interest

Being an interest-driven social network, Google+ is the easiest to find people sharing similar interest and connect with them. This enables engaging with them faster and to build meaningful relationships. We also use Google Hangouts on Air to communicate, only to find that Google Search is helping us even more by guiding people to us online.

Content focused

No ads, no word limits, lots of formatting options, permission to display larger images which garner more attention. We use every single thing at our disposal for your benefit.

Personalization and easy to grow network

Posts, by default, are personalized by geography, making it easier for us to communicate to people of different regions. Growing network with right people becomes easier by joining right circles.